The anti wrinkle skincare market is a crowded one. Numerous brands jostle to reach the top spot with bold marketing claims and mixed messages about what ageing skin needs which, as shown by a 2012 survey conducted by YouGov, women find disorienting. Its results show that 49% of women in Britain find the anti wrinkle skincare category confusing and that 45% feel ageing to be their chief skincare concern. There is clearly a gap between high demand for anti wrinkle products and widespread low awareness of what to buy, which this article sets out briefly to close.
Natural skincare is as, if not more, effective a solution to fine lines and wrinkles as more artificial alternatives. Indeed, the most popular ingredients for anti wrinkle skincareproducts occur naturally – like Retinol, Vitamin C and Hyaluronic Acid. Retinol is a powerful synthesized form of Vitamin A that has been proven to minimize signs of age by boosting cell growth and stimulating collagen production. Like all good quality natural skincare, an anti-wrinkle cream containing Retinol will have preventative qualities but also works hard to repair damaged or ageing skin, restoring a youthful glow. Retinol is, however, a powerful ingredient that needs careful administration. Start using Retinol-based anti wrinkle skincare gradually and cautiously and, because Retinol enhances sensitivity to sunlight, remember to use it with a good SPF.
Hyaluronic Acid is another important natural ingredient to look for in anti wrinkle skincare. It collaborates well with Retinol, stimulating collagen synthesis, and delivers intense hydration to make the skin more supple, firm and young looking. Vitamin C completes this “holy trinity” of top ingredients for anti wrinkle skincare. It is an antioxidant that will, over time, address pigmentation and naturally occurring age spots by encouraging cell renewal. Natural products with these three natural ingredients will be an effective remedial and preventative balm against ageing.
In the past, many may have been put off by the fallacy that natural skincare demanded higher prices for elusive benefits. However, all skincare needs to be given at least 28 days to take effect, and the anti ageing category naturally commands higher premiums than other skincare because ingredients such as Retinol are expensive. Anti wrinkle skincare is an investment – natural or otherwise – and one that is best made in products using familiar blends of natural ingredients and without harsh chemicals, such as parabens, sulphates and phthalates.
Finally, remember that all anti wrinkle skincare must be used in tandem with a sensible lifestyle and preventative measures against ageing. That means staying alert to the dangers of UV light: stay out of the sun, wear a hat and always wear a good quality SPF alongside your natural skincare.
So, to summarise, choose your anti wrinkle skincare wisely: go natural, make sure your products contain Retinol, Hyaluronic Acid and Vitamin C, and never forget your sun block.
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